The Bluegrass Situation is the online hub for American roots music, culture, and lifestyle reporting and curator of one-of-a-kind live shows, concerts, and workshops. They’ve been fostering a tight-knit, tech-savvy, real-life roots community since 2012. The brainchild of two passionate creatives, Ed Helms and Amy Reitnouer, The Bluegrass Situation brand has snowballed in no small part because of the resurgence of American roots in the culture at large – a yearning for the handmade and authentic – but also because of a high standard for the very best talent, quality content, and finely tuned aesthetic. The Bluegrass Situation is representative of a broader community: one that respects a rich and varied history yet looks ahead for ways to innovate its traditions, translating them into their own authentically modern, carefully curated lifestyle.
The festival took place at The Greek Theater in Los Angeles the first weekend in October. This years' lineup consisted of names like Dawes, Punch Brothers, Della Mae, Wild Reeds, Sam Outlaw, Spirit Family Reunion, and Weber artist Dustbowl Revival and many more great musicians. Weber has seen first hand how amazing this festival is and wanted to be apart of it. “The 2015 LA Bluegrass Situation contained an incredible lineup, and we knew what we had to do,” said Bruce Weber about sponsoring the LABS. “We were so lucky to have Fretted Frog represent us there. We just wanted to be apart of the music culture that we belong in,” continued Bruce.
Weber got in touch with our good friend Roland with The Fretted Frog music store in Pasadena, CA to see if he would be interested in holding down the Weber booth at the show. Roland, being the great friend he is, said yes of course! So the Weber team shipped down a few instruments to him, and he managed the booth while selling a few Weber mandolins and giving away some Weber swag.
Our Great Friend Roland with The Fretted Frog
One of the best parts of the sponsorship was seeing that Weber banner behind the Plaza Stage. The LABS family set up cornhole games, vendor booths, etc. near the Plaza Stage to encourage people to relax, play, and listen to some great music. Weber deems this festival as a great success, and we hope to remain partners with the Bluegrass Situation family for years to come!